Job Description:
We are seeking a dynamic and experienced Marketing Manager to join our team. The ideal candidate will have a strong background in digital marketing, with specific expertise in social media, influencer marketing, email marketing, video marketing, and affiliate marketing. The Marketing Manager will be responsible for developing and implementing innovative marketing strategies to drive traffic, engagement, and sales across all digital channels.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to drive traffic, engagement, and sales across all digital channels, including social media, email, video, and affiliate marketing.
- Manage and grow our social media presence, including creating and scheduling posts, engaging with followers, and analyzing performance metrics.
- Identify and collaborate with influencers and content creators to create engaging and authentic content that resonates with our target audience.
- Create and manage email marketing campaigns, including segmentation, content creation, and performance analysis.
- Develop and execute video marketing campaigns, including scriptwriting, filming, editing, and distribution.
- Manage our affiliate marketing program, including recruiting new affiliates, optimizing performance, and tracking results.
- Analyze marketing data and metrics to identify trends and insights, and optimize marketing strategies for maximum effectiveness.
- Stay up-to-date with the latest trends and best practices in digital marketing, and implement innovative strategies to drive growth and engagement.