Position Overview:
The Car Audio Marketing Coordinator will be responsible for managing and growing our presence across various social media platforms, online communities, and trade shows. This role requires a hands-on approach to engaging with car audio enthusiasts, installers, DIY custom shops, and micro-influencers. The ideal candidate will have a strong understanding of the car audio market and be passionate about building relationships within the industry.
Key Responsibilities:
Social Media Management:
- Develop and execute a comprehensive social media strategy across Facebook, Instagram, Reddit, and relevant forums.
- Actively engage with car audio communities on social media, sharing content, answering questions, and fostering discussions.
- Create, curate, and manage content (images, video, written) that aligns with the brand's voice and goals.
- Monitor social media channels for trends, feedback, and opportunities for engagement.
Community Engagement:
- Build and maintain relationships with car audio installers, custom shops, and DIY enthusiasts.
- Collaborate with micro-influencers and custom automotive personalities to generate authentic content.
- Collect and curate high-quality images and videos from installers and custom shops for use in marketing materials.
- Act as the brand ambassador in online forums, ensuring the brand is well-represented in discussions.
Trade Show Coordination:
- Plan, coordinate, and manage the company’s presence at key industry trade shows.
- Work with the sales and marketing teams to develop compelling booth experiences that attract and engage attendees.
- Ensure that content from trade shows is captured and repurposed for social media and other marketing channels.
- Build a network of trade show contacts and maintain relationships with key industry players.
Portfolio Development:
- Develop a portfolio of content showcasing the work of installers, DIY enthusiasts, and custom shops.
- Work closely with the marketing team to create case studies, testimonials, and other content that highlights the brand’s impact on the car audio community.
Analytics and Reporting:
- Monitor and report on the performance of social media campaigns, community engagement, and trade show activities.
- Use analytics tools to track growth, engagement, and return on investment for all marketing activities.
Qualifications:
- Proven experience in social media management and community engagement, preferably in the car audio or automotive industry.
- Strong understanding of Facebook, Instagram, Reddit, and online forums related to car audio.
- Experience in coordinating and managing trade show participation.
- Excellent communication and interpersonal skills.
- Ability to work independently and manage multiple projects simultaneously.
- Passion for car audio, custom automotive work, and the broader automotive community.
- Strong organizational skills with attention to detail.
- Knowledge of basic graphic design or video editing is a plus.